Facebook is all about authenticity, so if a business does not focus on customers in a way that feels genuine and just focuses on itself, the community will see right through it. You should look for ways to nurture the community and support their interests. Caring for fans will bring them back to your page and make them feel like part of a community instead of an audience targeted for promotion.
One of the simplest things you can do in this regard is make your content relevant to what goes on in the lives of your customers. This keeps you in the ‘real-world’ and not isolated in a space of cutting-edge competition.
Broadcasting your business on Facebook is one of the biggest no-nos. But the sad reality is that instead of focusing on fans and being part of a community, too many small businesses blast away about their products and services. The clothing store Ever lane shared a photo album full of its customers at a retail event in New York City.