Press Release is one thing that gets good media to play its celebrities doing good deeds. Think about famous images of Oprah, Bono or your favorite football player doing work for charity. It drives serious clicks. This Children’s Mercy press release is a great example of how to attract press attention when you have a big name representing you. The release starts with a video, using visuals to describe the story better than words ever could. The press release headline is also a good example: using facts like makes the event seem significant, driving interest for journalists and the public.
The release opens by evoking emotion with a powerful image – a Whataburger sign damaged by the storm, with a rainbow in the backdrop. The image perfectly captures the idea of a picture is worth a thousand words and received significant media attention for its symbolism of Texas pride and resilience, as well as the company’s efforts during the natural disaster. The Whataburger news release, though unconventional for a press release, is an excellent example of a brand communicating its efforts in giving back to the community. Whataburger, a Texas-based restaurant chain closed all of its Houston locations on Monday, August 28. However, some customers were unable to leave the restaurants due to rapidly rising floodwaters. The release opens with a video of Hyland employees explaining why they love working at Hyland, meaning potential employees looking for information on the company can get a better sense of the team culture. You should still write a press release. Here’s why: even if news outlets don’t pick up your story, search engines like Google will still pick up your story, Hyland’s press release about being included in ‘Fortune’s 100 Best Companies to Work For’ is a good example.